SELL YOUR ACCOUNTING AND ADVISORY PRACTICE

Considering selling your accounting and advisory practice? Start by understanding your options.

Retirement, succession, staffing challenges, an unsolicited offer or simply curiosity about the market can all start the conversation.

Navigate helps accounting and advisory practice owners understand what they want, who may be worth meeting and what needs to happen before a transaction makes sense.

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Thinking about selling your accounting and advisory practice? Start here.

  • When should I speak with Navigate?

    Before the decision becomes urgent. Some owners come to us when they are ready to explore a transaction. Others begin the conversation years earlier while succession, retirement or a potential sale is still only one option. 

  • What does Navigate actually do?

    We help accounting and advisory practice owners clarify what they are trying to accomplish, understand the buyer landscape, identify relevant potential counterparties, make targeted introductions and help manage the resulting conversations.

  • Does Navigate value my practice?

    No. Navigate does not provide formal valuation opinions, analyze financial statements, or perform accounting or financial due diligence.

  • Do I have to decide to sell before talking with Navigate?

    No. Understanding your options can be useful whether you ultimately pursue a transaction or continue building the firm. 

Why accounting and advisory practice owners start exploring their options

Selling is usually part of a larger question

  • Retirement or succession is getting closer

    You know you will eventually step back, but there is not yet a clear path for ownership, clients or employees.

  • There is no obvious internal successor

    The expected successor may not want ownership, may not be ready for it, or may no longer be with the firm.

  • Staffing is restricting the business

    The clients are there, but the capacity is not. Difficulty recruiting experienced professionals can limit growth today and make succession harder tomorrow.

  • Technology requires continued investment

    AI, automation, cloud systems and changing workflows are reshaping how accounting and advisory practices operate. For some owners, the investment required to remain independent becomes part of the ownership conversation.

  • Someone has approached you

    An unsolicited offer creates an obvious question: If one buyer is interested, what other possibilities exist?

  • The market around you is changing

    Traditional accounting and advisory practices now operate alongside regional firms, investor-backed platforms, private equity and other sources of capital. That creates more potential paths, but also makes understanding the buyer landscape more important.

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Before we talk about buyers, we talk about what you want

Two similar accounting and advisory practices can have owners with very different objectives. One wants to retire, one wants liquidity but still enjoys running the firm, one cannot recruit enough people, one needs a succession solution, one wants access to greater technology, infrastructure or resources, and one received an offer and wants to know whether it makes sense.

So, the first conversation includes questions such as:

  • Why are you considering this now?

  • What is your timeline?

  • How involved do you want to remain?

  • What needs to happen to your employees and clients?

  • What matters to your partners?

  • What would a good outcome look like several years from now?

Those answers shape which potential buyers are relevant and which conversations are worth having.

What do buyers look for in an accounting and advisory practice?

The firm has to work after the owner steps back. A financially attractive firm can still present significant transition risk if too much depends on one owner or an operating model that is difficult to integrate.


Owner dependence

If the owner still reviews every return, holds the key client relationships and makes most important operating decisions, a buyer also has to solve the problem of replacing that owner. A firm becomes easier to transition when responsibility, knowledge and relationships extend beyond one person.


Leadership bench

Who can take greater responsibility? Is there a manager, director or partner ready to step up? Can clients transition to other senior professionals? Leadership depth can materially affect how a buyer views the future of the business. 


Transition timeline

An owner who is willing to remain involved for a meaningful period creates a different situation from one who needs to leave immediately. The appropriate timeline depends on the firm and buyer, but it should be understood before deciding who is worth meeting. 


Operations and client continuity

Buyers also need to understand how the firm functions. That can include: 

  • Staffing

  • Paperless and cloud-based workflows

  • Technology and software

  • How client relationships are distributed

  • How easily responsibilities can move to another team


Preparing before you are ready to sell

Preparing for a future transaction does not mean committing to one.

For accounting and advisory practice owners, some of the most useful work happens early: developing the leadership bench, reducing owner dependence, strengthening staffing and understanding how long you would realistically want to remain involved.

Those changes can create more flexibility whether you transact next year, several years from now, or not at all.

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How Navigate helps

Clear roles make for a better process

  1. Navigate starts by understanding the owner's objectives and the situation inside the firm.

  2. From there, we use our accounting and advisory practice market relationships and knowledge to identify relevant potential counterparties, create targeted introductions, understand the motivations on both sides and help keep the resulting conversations organized.

  3. The objective is not the largest possible number of meetings. It is to create the conversations that make sense for what you are trying to accomplish.

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Navigate focuses on: 

  • Understanding your objectives

  • Providing market perspective

  • Identifying relevant potential counterparties

  • Making targeted introductions

  • Managing expectations

  • Helping coordinate conversations

Navigate does not provide:

  • Formal business valuations

  • Analysis of financial statements

  • Accounting or financial due diligence

  • Tax advice

  • Legal or regulatory advice

Financial information, diligence, valuation, tax and legal matters remain with the buyer and the appropriate qualified advisors.

Who buys accounting and advisory practices?

The buyer universe has expanded. The relevant question is not simply who could acquire the firm. It is which buyers fit what the owner wants to accomplish. Depending on the firm and the owner's objectives, relevant buyers can include:

  • Traditional CPA firms

    Firms looking for clients, talent, capabilities, succession opportunities or geographic expansion.

  • Regional and national firms

    Larger organizations seeking strategic combinations in specific markets or practice areas.

  • Investor-backed accounting platforms

    Existing accounting businesses using outside capital to support acquisitions and growth.

  • Private equity groups

    Investors seeking to establish or expand an accounting platform.

  • Individual investors and entrepreneurs

    Individuals interested in acquiring and operating a CPA firm.

  • Adjacent professional services firms

    Organizations in related markets may also be interested in adding accounting or tax capabilities.

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Why Navigate knows the accounting and advisory market

Our M&A work grew from relationships already built in accounting

Navigate's accounting and advisory experience did not begin with transactions. Steve Silverman and John Gaw spent years working throughout the accounting market and building relationships with firms across the United States. That work has included recruiting from early-career professionals through managers, executives and strategic partner-level hires.

As those relationships deepened, owners began bringing Navigate a different set of questions:

  • What should I do about succession?

  • Who may be interested in my firm?

  • What would a combination look like?

  • How do I find the right potential partner?

Around 2018, those conversations began developing into M&A work. Today, Navigate sees the accounting and advisory market from both the talent and ownership sides, creating perspective across the professionals inside firms, the owners leading them and the organizations pursuing growth through acquisitions.


The people side of accounting and advisory M&A

Ownership changes can immediately create talent questions:

  • Who replaces a retiring partner?

  • Is the management bench strong enough?

  • Does the buyer need additional leadership?

  • Will the right employees stay?

  • Can the combined organization support the next stage of growth?

Navigate Search and Navigate M&A Advisors address different sides of the accounting and advisory market, but succession and M&A often bring those questions together.

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Recent experience in the accounting and advisory industry

Our work includes a range of transactions and advisory engagements across the accounting and advisory market, from internal succession and boutique firm combinations to regional sales and private equity-backed transactions.

While client confidentiality limits what we can disclose, the examples listed highlight the types of situations we have helped clients navigate.

  • Acquisition of a boutique CPA firm by a new investment company, providing capital for expansion with the leadership team and client relationships intact

  • Merger of an established practice into a regional leader, broadening its service offering and market reach

  • Employee buyout of a 30-year-old CPA firm, allowing senior partners to transition out under internal succession

  • Merger of two boutique practices with complementary niches

  • Sale of a regional firm to a capital-backed accounting roll-up

  • Advised private equity firms on CPA market dynamics, talent strategy and post-transaction leadership retention


Frequently Asked Questions

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You don’t have to know whether you want to sell yet

You may be planning retirement, working through succession, struggling to hire, responding to an offer or simply wondering what your options look like. Reach out to discuss the ways we can help.

An initial conversation is not a commitment to pursue a transaction.